Campaign Objective - 
We need a quick interim ‘holding’ campaign to stop the loss of customers until a new long term brand solution can be found.
The Idea - 
This bizarre campaign uses fetishes and real-life stories as a form of advertisement. Certain fetishes were created as a starting basis for the campaign and then expanding through other people’s dirty secrets, via Reddit users. Plenty could be used for all these purposes. 

Fetish posters
User Generated Posters
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