Campaign Objective -
In Denmark, there are no volcanos, no fjords, no mountains, no iconic monuments, no big-ticket reasons to put the country on your holiday wish list. Create communication work that will get noticed whilst remaining true to how Denmark is a great destination.
In Denmark, there are no volcanos, no fjords, no mountains, no iconic monuments, no big-ticket reasons to put the country on your holiday wish list. Create communication work that will get noticed whilst remaining true to how Denmark is a great destination.
The Idea -
The danish are big kids. They play. They create, but most importantly they have fun. We want to sell Denmark as a place of play, that it is a place you can go to be a kid again, to have fun again.
The danish are big kids. They play. They create, but most importantly they have fun. We want to sell Denmark as a place of play, that it is a place you can go to be a kid again, to have fun again.
Invitations
Print advertising
Instagram posts
Google banner adverts
Website
PR stunts
Danish book for big kids
