Campaign Objective –
Alongside our drink we want to create a campaign which aims to spark a reaction in our consumer, we want them to reclaim their streets and make their voice heard across the nation.
Alongside our drink we want to create a campaign which aims to spark a reaction in our consumer, we want them to reclaim their streets and make their voice heard across the nation.
The Idea –
The idea behind this campaign is to use unconventional forms of advertising as a means to show the product off. As well as take over the streets to create inspiration with our product.
The idea behind this campaign is to use unconventional forms of advertising as a means to show the product off. As well as take over the streets to create inspiration with our product.
Packaging
Statue campaign
Cover-ups
Radio
Drink seller
Can passed around like ambika
Fire in the bottle go perfect with your pizza
Never shot guns, just a drink seller (hah)
Just a drink seller
Get once and they see drink seller
Coke is mediocre like Kate and peter
When fire in the bottle show up
We, sell you short
Pump you full of fire in the bottle ‘till your lungs go boom
Yeah fire in the bottle, let’s go!
Fanta says its better than me
Tell my man shut up
Mentioned my name in the streets
Oi Coke, shut up
Think your better than fire in the bottle?
Shut up
Shut up
Fire in the bottle is the best in the streets
Tell my men
Yo, yo
It’s fire in the bottle, lets go!
That’s no me its fire in the bottle
Fashion week and its shutdown
Rin ring coke cola, its shutdown
Our drink is in the front row
In the black packaging and its shutdown
Take back the streets and its shut down
Boy better know fire in the bottle when its shutdown